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Marketing is a fast-moving field. Therefore, the skills and knowledge that you will acquire on the MSc in Marketing Strategy and Innovation course are continuously updated to include the latest theoretical developments (some of them authored by our very own lecturers) and the newest practical developments.

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Assessment methods

Students will be assessed through a range of different methods. Most courses have both an exam and a coursework assessment component.

Students conduct the course work with study groups. Group members learn from assessing each other through peer assessment, mirroring evaluation mechanisms in organisations.

Term dates

In-Person ID Checks(all students must attend): Commences 17 September 2018

Compulsory Induction: 17 - 28 September 2018

Term I 1 October 2018 - 14 December 2018 Term I exams 7 January 2019 - 18 January 2019

Term II 21 January 2019 - 5 April 2019 Term II exams 22 April 2019 - 3 May 2019

Term III 5 May 2019 - 2 July 2019 Term III exams 1 July 2019 - 12 July 2019

Resit period Students who are required to resit an examination or invigilated testwill do so in the period: 12 - 30 August 2019

Submission deadline for Business Research Project or Applied Research Project 2 September 2019

Official Course End Date 30 September 2019

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Reader in Marketing

The teaching staff on the MSc in Marketing Strategy and Innovation programme are leading researchers in their fields who create new knowledge and tools for ever more effective marketing. Many academics also look back at years of practical industry experience. Most courses are also enriched through guest lectures of leading London marketers, some of which have contributed to running the world’s most iconic brands.

In the highly interactive lectures of the Cass MSc in Marketing, Strategy Innovation programme you will tap into this wealth of knowledge and experience, and thus build your own skill as a marketer.

Marketing is a fast moving field. Therefore, the skills and knowledge that you will acquire on the MSc in Marketing Strategy and Innovation course are continuously updated to include the latest theoretical developments (some of them authored by our very own lecturers) and the newest practical developments.


How to apply

Documents required for decision-making

Documents which may follow at a later date

Individual Appointments

If you would like to visit us to discuss your application please do Angara Claw Peridot and Diamond Halo Ring in Yellow Gold qQc4Qv1uuw

all years of your degree

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Renewable Electricity Roadmap


With climate change threatening our planet and our way of life, mountain communities and winter sports businesses worldwide are taking action and becoming to renewable electricity. Join us and join the movement that’s saving the season and snow we love.

Climate Change: The New Reality

If you dream of powder turns, work in the winter-sports industry, or live in a mountain town, you don’t need to watch the news to see the reality of climate change. Many days, you just need a quick look at the snow report or the company balance sheet. Sometimes all it takes is a glance out the window.

With 15 of the 16 hottest years on record coming this century and snow becoming scarcer and less predictable in many places around the world, it’s clear our climate is changing. And with low snowfall years costing ski resorts and companies an estimated $1 billion in potential revenue and at least 13,000 American jobs from 1999—2010 alone, as well as costing farms precious water, it’s clear what climate change could mean for the snow that fuels our dreams and feeds our families.

We used to ask what’s happening to our climate. Today, it’s time to ask what we can do about it.

The Future Is Renewable:

Today, the good news is that businesses, governments, and communities of all sizes that love the cold are taking their future into their own hands. They’re moving away from the dirty fossil fuels driving climate change and committing to shift to 100-percent clean, renewable electricity. They’re committing to working for a safe, sustainable, and prosperous future for our planet – and they’re committing to doing their part.

You can too. Join Climate Reality’s I AM PRO SNOW program and campaign and pledge to helping your business, resort, or community shift to 100-percent clean electricity.

Making the shift to 100-percent renewable electricity is easier than you think, and we’re here to help show you how. Plus, along with cutting dangerous greenhouse gas emissions and protecting the places and seasons we love, switching to clean electricity from sources like wind and solar has a host of other benefits.




City of Aspen: For years, Aspen, Colorado has been known for the cultural events, food, music and more that call the city home. Now, add renewable energy to that list.

In 2015, Aspen made a complete transition to 100-percent renewable electricity. The city of over 6,600 accomplished this feat through a combination of a bond-funded hydropower project, power purchase agreements for wind and hydropower, and smaller amounts of energy from solar and landfill gas. Aspen officials reported that they’ve already seen the benefits in the form of “reductions in [greenhouse gas] emissions, low and stable electricity rates for our customers, and setting an example for other communities to follow suit and do right by the environment.”

Step One: Commit 100%
Step up to the plate:

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PO Box 2120 Richmond, VA 23218

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James Monroe Building 101 N. 14th Street Richmond, VA 23219

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